Fans are able to “friend” and interact with characters as part of a “choose-your-own-adventure” mystery.
Show creator Jeff Davis and the Teen Wolf writing team provided an original storyline designed to complement the Season 2 plotlines.
The idea is to use social media platforms to expand storytelling opportunities and is an experiment. MTV President Stephen Friedman explained it this way, “The characters will then give clues, that only the people online will be playing. The creators of the show, will put them on screen and only the audience that has played the game with Facebook, brought to you by sponsors, [will know that it was part of the game]. We’re talking to a few of them now about it now. Our sponsors are looking for a different engagement. We don’t want to lose the audience either [when the show isn't airing]. It’s a double win.”